Sony partners with German integrated gesture control leader to launch world-first touch-free solution 

AMERIA Touchfree Solutions® integrates with all Sony professional display models, guaranteeing seamless gesture control and pristine image quality for any environment 

30 April 2024, Weybridge: Sony Professional Displays & Solutions has partnered with integrated gesture control leader AMERIA AG to create a revolutionary non-touch solution designed to work with any Sony professional display model, including BRAVIA 4K Professional Displays and the latest generation Crystal LED displays. The first complete solution not to require protective glass, Sony displays powered by AMERIA Touchfree Solutions® blends superior 4K image quality with seamless gesture control.seamless gesture control. 

The partnership responds to growing demand for interactive displays and digital signage across the corporate, education, retail, manufacturing and hospitality sectors. More than ever, organisations are looking to use this technology to facilitate collaboration and craft personalised experiences. By partnering with AMERIA, both companies can cater to a broader, more demanding client base. ​ 

With no protective glass required, AMERIA is the only interactive solution that doesn’t compromise picture quality and Sony’s unique Deep Black Non-Glare coating. By integrating AMERIA Touchfree Solutions, users benefit from interactive displays without compromising Sony professional display’s bright, high-contrast images bursting with rich colour and vivid detail. 

Following the success of their initial partnership – and in line with Sony’s commitment to constant innovation and improvement – Sony and AMERIA are now able to offer AMERIA Touchfree Solutions for any Sony professional display. 

“Given the growing importance our clients are now placing on interactivity, we’re delighted to welcome AMERIA onboard as a Sony partner,” comments Thorsten Prsybyl, Senior B2B Partnership Manager, Sony Professional Displays and Solutions. “The beauty of the solution we’ve created is that users don’t have to compromise on either experience or picture quality. The solution works with any Sony professional display, so customers have the flexibility to choose a size and model that suits their desired environment best”. ​ 

“From our perspective, Sony is the perfect partner,” added Dr Johannes Tröger, Senior Vice President of Strategy and Business Development, AMERIA. “We were looking for hardware providers that offer outstanding quality display screens, easy software integration and a willingness to work together to create a standardised set-up. Sony offered us all this and more. It jumped at the chance to innovate together and has been crucial in helping us push the boundaries of what’s possible.” 


Sony displays powered by AMERIA Touchfree Solutions was first showcased at ISE 2024 and available to preview again in May at DSS Europe and in June at InfoComm. To see the complete list of Sony’s Alliance and Technology partners, visit




About Sony Corporation ​ ​ 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: ​ ​ ​ ​ ​ ​ ​ 

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. 

About Sony Professional Displays and Solutions 

Sony Professional Displays & Solutions is part of Sony Corporation and exists to help customers to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and long-standing expertise, Sony partners with corporate businesses of all sizes and education institutions to deliver transformational customer solutions. Operating with over 40 years’ experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers. 



AMERIA AG from Heidelberg is the world market leader for integrated gesture control, setting the standard for Touchfree interaction with screens. The simple and intuitive handling delights customers and users. AMERIA technology is already being used by retailers, consumer goods manufacturers and at trade fairs and events. Many other areas of application can be found in industry, gastronomy, the public sector, healthcare and the automotive industry. The great flexibility of Touchfree Solutions by AMERIA® allows integration with screens of any size, both computer monitors and TVs, as well as tablets and smartphones, and even projectors. 






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