Sony lancerer i dag ALPHA 7 V, den længe ventede femte generation i den populære Alpha 7-serie, med en ny AI-drevet billedprocessor og markant hurtigere autofokus. ALPHA 7 V er et alsidigt fuldformatskamera, der kombinerer høj opløsning med hurtigere systemrespons og leverer endnu mere præcis og naturtro farvegengivelse.

ALPHA 7 V er udstyret med Sonys nye billedprocessor, BIONZ XR2™¹, der inkorporerer alle AI-processeringsfunktioner, som kendes fra α™ (Alpha^TM)-serien. Den nye processor løfter realtidsgenkendelse AF med 30%² og giver hurtigere motivgenkendelse, der øjeblikkeligt genkender motiver, fastholder stabilt fokus, og giver et markant løft af autofokushastighed og pålidelighed sammenlignet med tidligere modeller.

Kameraet er desuden udstyret med en nyudviklet Exmor RS™ CMOS-billedsensor på ca. 33 megapixel, der leverer højhastighedspræcision og understøtter op til 60 billeder i sekundet med blackoutfri kontinuerlig optagelse³ og AF-AE-sporing⁴. Modellen bygger videre på innovationerne fra Alpha 7, herunder Pre-Capture-funktionen⁵, der fanger billeder op til et sekund, før udløseren trykkes.

Se flere detaljer om produktet her.

Sony lancerer alsidigt letvægtsobjektiv designet til høj hastighed

Sammen med ALPHA 7 V lancerer Sony det nye letvægtsobjektiv, FE 28-70mm F/3.5-5.6 OSS II. Objektivet er udviklet til at understøtte ALPHA 7 V’s højhastighedspræcision og udnytter kameraets nye billedprocessor til kontinuerlig optagelse og hurtigere autofokus.⁶

I kombination med kompatible Alpha^TM-kameraer kan objektivet levere op til 120 fps AF/AE-sporing⁷, problemfri billedstabilisering mellem kamera, objektiv og autofokus selv under zoom. Derudover understøtter objektivet også åndedrætskompensation. Objektivet er især ideelt til fotografer og indholdsskabere, som ønsker at tage dynamiske billeder af begivenheder i højt tempo og videooptagelser i høj kvalitet.

Se flere detaljer om produktet her.

Find billeder af ALPHA 7 V og FE 28-70mm F/3.5-5.6 OSS II her.

Pris og tilgængelighed

[1] Bionz XR Two.

[2] Den 30 % forbedring er baseret på Sonys interne målinger, hvor ydelsen for øjengenkendelse på menneskeøjne sammenlignes med realtids Eye AF på Alpha 7 IV.

[3] Ved brug af elektronisk lukker i [Hi+]-tilstanden for kontinuerlig optagelse. En softwareopdatering kan være nødvendig for visse objektiver. Se Sonys supportside for information om kompatible objektiver.

[4]Ved brug af elektronisk lukker og baseret på Sonys måleforhold. Hastigheden for kontinuerlig optagelse kan falde afhængigt af optageforholdene. Når fokus er indstillet til AF-C, varierer hastigheden for kontinuerlig optagelse afhængigt af det monterede objektiv. Se support-siden for objektivkompatibilitet for yderligere detaljer.

[5] Gælder kun for stillbilleder.

[6] Op til 30 fps AE/AF-sporing.

[7] For oplysninger om kompatible kameraer henvises der til supportsiden.

For yderligere information, kontakt venligst:

Om Sony Corporation

​Sony Corporation er et datterselskab ejet af Sony Group Corporation og er ansvarlig for Sony Group’s afdelinger inden for underholdning, teknologi og services. Med en vision om fortsat at skabe Kando (følelser) og Anshin (pålidelighed, tiltro og ro i sindet) hos mennesker verden over ved hjælp af teknologi, skaber Sony produkter og tjenester inden for områderne hjemmeunderholdning og lyd, billedbehandling og mobil kommunikation. For mere information, besøg: http://www.sony.net/

Læs den fulde engelske pressemeddelelse herunder.

Sony Launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II

Delivers Dramatic Evolution in AI Subject Recognition Capabilities and High-Speed Performance for Stills and Video

2^nd December 2025 – Today, Sony introduces the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™¹ incorporates the AI processing unit functions of the latest α™ (Alpha^TM) series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition² AF(Auto-Focus) to Real-time Tracking³, speed, stable color accuracy, still capture, and video versatility.

Additionally, Sony launches the FE 28-70mm f/3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.

“The Alpha 7 V resets expectations on what an all-around Full-frame camera can achieve,” said Yann Salmon-Legagneur, Head of Marketing, Sony Imaging, Products and Solutions, Sony Europe. “By evolving autofocus intelligence, color science, and system responsiveness, we’re enriching our expanding lineup with a powerful new option that provides creators with an advanced tool capable of keeping up with their creativity and bringing them one step closer to achieving their dreams.”

AI-Powered Performance Boosts

The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement⁴ in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.0⁵.

High-resolution RAW processing is now supported through Imaging Edge Desktop application⁶ for unparalleled post-production flexibility.

No compromise High-speed Continuous Shooting

The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster⁷ readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion.

Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps⁸ with AF/AE tracking⁹ ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.

The Pre-Capture function¹⁰, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.

Outstanding Still Image Performance

Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range¹¹, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.

The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate color tones, it enables natural and stable color reproduction, resulting in more faithful colors and reducing post-production workload. 

Versatile Video Capabilities

Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording¹² available in full-frame mode and 4K 120p¹³ mode recording in APS-C mode/Super 35mm delivers rich, detailed footage with exceptional flexibility in editing.

Full pixel readout without pixel binning enables highly detailed video recording down to the finest details.

The image stabilisation features Dynamic Active Mode¹⁴, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories. 

The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes.

New in-camera noise reduction and improved internal mic functionality ¹⁵ensures high-quality audio recording by reducing steady background noises, minimising interference, and maintaining natural sound.

Enhanced Operability and Usability

Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility¹⁶ for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility.

Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.

The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom.

A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.

Built for Reliability

The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life¹⁷ even further, while improved thermal management supports extended¹⁸ 4K recording with uncompromised quality, approximately 630 shots when using viewfinder per CIPA standards.

FE 28-70mm f/3.5-5.6 OSS II – The All-Around Lens

Compact, lightweight, and engineered for speed, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting¹⁹ capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking²⁰, continuous shooting, seamless body-lens coordinated image stabilisation, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.

Social Responsibility

Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The Sony Group's manufacturing facilities for imaging products, including the Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony's proprietary environmentally friendly Original Blended Material²¹ instead of plastic²².

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About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. 

For more information, visit: http://www.sony.net/ 

 *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. 

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¹ Bionz XR Two.

² Available subject settings are: AUTO, Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases.

³ [Tracking] in the menu.

⁴ The 30% improvement is a value from Sony's internal measurement comparing the eye recognition performance for human eye with the real-time Eye AF of the Alpha 7 IV.

⁵ AF-S, ISO 100 equivalent, F2.0 lens.

⁶ The latest version of Imaging Edge Desktop required. Download at Creators' Cloud Web page. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

⁷ Compared to the Alpha 7 IV. Based on Sony measurement conditions.

⁸ When using the electronic shutter. [Hi+] continuous shooting mode. A software update may be required for some lenses. See Sony’s support web page for information on compatible lenses

⁹ When using electronic shutter, based on Sony measurement conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the attached lens. For details, please check the lens compatibility information support page.

^[10] Still image shooting only.

¹¹ Applicable only in mechanical shutter mode.

¹² When [4K angle of view Priority] is ON.

¹³ When [4K Angle of View Priority] is ON.

¹⁴ Angle of view is reduced more than in Active Mode. Clear Image Zoom is not available when using Dynamic active Mode. Maximum ISO sensitivity is ISO25600.

¹⁵ The effectiveness of reducing lens power zoom noise varies depending on the type of lens used. Even with the setting turned on, it may take some time for the noise reduction function to take effect.

¹⁶ 5 GHz/6 GHz communication may be restricted in some countries and regions. Requires compatible wireless network.

¹⁷ Actual performance varies based on settings, environmental conditions, and usage.

¹⁸ 4K recording time @ 25 deg is approximately 90 min; 4K recording time @40deg is approximately 60 min.

^[19] Up to 30 fps AE/AF tracking.

²⁰ For compatible cameras, please refer to the support information.

²¹ Paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper.

²² Excluding materials used in coatings and adhesives.